At the center of the padel marketplace
PIC earns the right to sit at the center by building trust with operators, brands and viewers — then converting that trust into useful introductions, partnerships and deals. Consulting generates media content and brings brands into the Brand Network; Media creates exposure and brand relationships; the Brand Network produces sales, relationships and consulting opportunities. Each is cash-flow positive on its own — together, they compound.
We play the game we work in
The team
Santiago Garcia
Strategist, historian, storyteller, cultural interpreter, analyst, connector, commercial translator and industry expert.
@santimiami
Yulma Garcia
Showrunner for Off the Wall — storytelling, visual identity and production across PIC Media.
@garciayulma
Marta Morga
Professional padel player and coach based in Miami, and one of the top American players on tour. Marta brings PIC to the national tour, opens doors to new clubs, runs member events and drives new business.
@martamorga.padelReady to work with PIC?
Clubs, brands and players each have a direct way in.