PIC Media presents

Inside the fastest-growing sport in the world. The players, founders, and characters who shape the game, meticulously curated.

Millions play it. Brands are investing in it. Yet no one is telling its story in English at a professional standard. Off the Wall changes that.

Launch partnerships  ·  First 6 months
Off the Wall  ·  The market01 / The opportunity

Padel is scaling at a global pace. English-language media has not kept up.

Investment, infrastructure and participation are accelerating in every major market, including the U.S. Professionally produced English-language coverage of the sport does not yet exist.

22new courts built every day worldwidePlaytomic Global Padel Report, 2026
6×more courts worldwide than in 2016Playtomic Global Padel Report, 2026
1M+U.S. players in 2025SFIA Topline Participation Report, 2026
0English-language padel talk showsThe gap Off the Wall fills

What a partner rides in the first 6 months

24 studio episodes
24+ field collaborations
Daily clips & social
$6.8K paid launch media
Off the Wall  ·  The show02 / The format

A professional English-language padel show. Long-form, shorts, every day.

Conversation with the players, operators, brands and leaders shaping the sport, built into long-form episodes, clips and daily social for an aspirational English-language padel identity.

The conversation

Interviews & conversation

Long-form conversations that explain the sport and the business around it, and elevate the people building it.

Segment 3  ·  Every episode

“Using the Walls”

Lighthearted court stories, frustrations, breakthroughs and humor, from beginner and experienced perspectives alike. Not technical coaching.

The studio

iHeartRadio Studios, Miramar

Two episodes recorded at a time, twice a month, then cut into clips, field shoots and daily social.

Launch partnerships are open.

Presenting, segment and community partnerships for brands that come in early.